pROJECT BACKGROUND
A digital real estate platform designed to search for property near, located on, or in sight of a waterfront.
The Team
Client Chris Thompson (Founder of Branded AF)
Design Team Joe Arcuri (Design Director), Myself (Lead UX/UI Designer)
Project Management Hannah Morgan
Development Barak Saidoff
Challenges
The client brought our team together with a vision to develop an effortless searching experience, for a homebuyer that wants to live in a waterfront location. As a team we considered this to be one of our biggest challenges throughout the project.
How can we make "the search" easier for the user?
UI Kit and Features
Outcome
By comparing competitors such as Zillow and Airbnb platforms in the real estate industry, we better understood how to facilitate an effortless search process. Our approach includes using iconography to indicate the type of waterfront property listed in the search results and transforming the standard search function into a conversational tool that asks relevant questions to refine the search.
View the prototype below for visual reference:
